🛍️ This year, go deeper. It’s time for the annual Black Friday Coaching Sale. đź›Ťď¸Ź

Time for extra time with this year’s Black Friday Sale!

“I knew I had an issue, but didn’t know where to start…” go deeper and get even more done.


Before my clients come to me they have…

  • Hidden behind bland suits, basics, sweats, comfy clothes, etc.
  • Said no to girls trips, vacations, client meetings, business conferences, and opportunities because they couldn’t face figuring out what to wear
  • Were stuck in a numbed out style rut
  • Stressed over packing for business trips to the point of tears
  • Cried in their closet because they didn’t know what to wear to an event
  • Chose “safe”, “reliable”, “perfectly nice” choices
  • Panicked shopping trips and the subsequent clothing overwhelm and eventual closet purging
  • Frozen and afraid to try new cut or colors or styles or stores for fear their macgyvered solutions fall apart 
  • Last minute reluctant shopping trips and the subsequent “it’s fine” purchases 
  • Fugue state scrolling, browsing, hearting, shopping, saving for later… 

They used words like: frozen, overwhelmed, plagued, lurking, looming, vampiric, “the worst”, muddled, motley, dread, guilt, numbing, chaos, binging, purging, endless, zoned out, spiraling, and more.

They’ve tried style boxes, department store personal shoppers, prebuilt capsule wardrobes, new glasses, a new haircut, new makeup, shopping with their stylish friends, endless closet purges, endless shopping attempts, (and so much more) because these offered a glimmer of hope that something would be able to help.

Unfortunately these didn’t solve the problem.

What would you do if your whole wardrobe reminded you that you are courageous?

What would your wardrobe look like if you removed all of the guilt and all of the shame? How would you feel about yourself if your clothes stopped telling you “you’re too fat” or “too short” or “not cool enough” – too much and too little all in the same breath?

What if your whole wardrobe reminded you that you are courageous, and you are beautiful, and you are so much more capable than you think you are? When you open your closet doors to the reminder of THAT every morning, what could you accomplish?

Would you laugh more? Smile more? Hug your friends and kid more? Kiss your partner more? Love yourself more? Shine brighter in this world that needs your light?

I don’t know what you’d do differently… but I’ll bet it would be a LOT.

Real Style for Your Real Life. How does this sound? 

Feeling confident in your personal style looks like:

  • Smiling, laughing and glancing in passing reflections
  • Relaxed shoulders and springy steps
  • Calm and easy clothes choosing
  • Popping into a boutique while you run errands, and picking up something new with full confidence
  • Buying clothes knowing they align with your values as best as they can in an unhealthy fashion ecosystem

What if you regularly remove things that no longer work in your life. You routinely bring high quality clothes to your local shelter or coat drive or charity shop or consignment store or pass them along to friends and family with love and non-attachment

Your mornings and evenings contain a little pocket of joy as you get dressed and undressed. You have time to focus and connect with yourself without interruption.

You wear high quality scrumptious clothes that look just right, with small personal touches that give you a clear and distinct perfect personal style.

We can get you there by developing your genuine personal style, and helping you become brave enough to wear it. 

Your genuine style is… 

  • How you win the unwinnable fashion rat race 
  • State who you are without saying a word 
  • Claim your narrative 
  • How you find the just right for you clothes and the just right for you outfits

Hi, I’m Holly – virtual personal stylist, coach & consultant – and I can help.

With a background in costume design for theater, I’ve always loved the art of character development and self expression via clothing. And that is how I approach personal style too. I start with character – who are you? And what are you here to do? 

I firmly believe that everyone has a sense of personal style because everyone has a personality. Style is just a way of embodying your self expression through clothing. What most people are missing is the tools. Which is where I come in.

No more aspirational clothes sitting unworn.

Let’s work together to express your style easily and daily. Personal style coaching is perfect for making meaningful progress integrated directly into your day-to-day life. Fill your closet with clothes you love AND that you’ll wear.

We meet each week or every other week for an hour via Zoom to develop and implement your style together.

You’ll develop skills like… 

  • Changing your default clothing choices with intention
  • Stepping up your style game and going 5% fancier
  • Identifying your style triggers and glimmers
  • Developing your eye for clothing that works for your body, your style, and your life
  • Reclaiming the space in your closet from clothes that no longer suit you
  • Grounding your style in your now
  • Respecting your maybe when it comes to your clothes and your style

You can put these into action immediately and make meaningful progress week after week.

We will…

  • Begin where you are
  • Identify where you want to go
  • Develop a roadmap to get there

And bring your personal style to life. Meeting each week, we’ll develop and implement your style together.

This year’s Black Friday Sale is over.

If you’re interested in working together, schedule a call here.

Be ready for next year. Sign up for emails & Holly’s Tiny Book of Style here.


Holly instilled in me to SHOW UP for myself. I have made it a daily habit to wear an outfit that I usually prepare the night before as if I was going to meet someone important the next day. And I did meet many important people that are pivotal to my business and career.

–Jessie Chiang, Southern California

There’s no shortage of catalogs and Pinterest board to scroll through, but it’s hard to know if what works on the 19 year old model will work on you. Holly sees past the fashion trends to help you accomplish the look you want as a “better version of yourself.” Without Holly I’d still be pinning looks from Pinterest without any idea of how to get a wardrobe to work together.

– Amy Hebdon, Seattle, Washington

Holly helped me take my style ideal and bring it into the real world with actionable steps to start achieving the look I envisioned. I am the best version of myself when I feel good, and Holly helped me start to actualize a wardrobe that makes me feel good everyday.

– Kia, San Francisco

…hire Holly. She did such a great job of helping me get my ideas of what I wanted to keep and wear to gel into a cohesive collection. Plus, she was super respectful of both my, ahem, unique style, and the nostalgia factor in a lot of the pieces. She helped me evaluate the value of my jewelry pieces on a scale that mattered to me.

– Amy Crook, San Francisco Bay Area

Interested in working together? Schedule a call.

If you’re interested in working together, schedule a call here.


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