“I knew I had an issue, but didn’t know where to start or what to discuss.”
Before my clients come to me they have…
- Cried in their closet because they didn’t know what to wear to a big event
- Said no to girls trips, vacations, client meetings, business conferences, and job opportunities because they couldn’t face figuring out what to wear
- Were stuck in a numbed out style rut
- Stressed over packing for business trips to the point of tears
- Chose “safe”, “reliable”, “perfectly nice” choices
- Panicked shopping trips and the subsequent clothing overwhelm and eventual closet purging
- Frozen and afraid to try new cut or colors or styles or stores for fear their macgyvered solutions fall apart
- Last minute reluctant shopping trips and the subsequent “it’s fine” purchases
- Fugue state scrolling, browsing, hearting, shopping, saving for later…
They used words like: frozen, overwhelmed, plagued, lurking, looming, vampiric, “the worst”, muddled, motley, dread, guilt, numbing, chaos, binging, purging, endless, zoned out, spiraling, and more. (These are big words for something culture tells us is frivolous.)
They’ve tried style boxes, department store personal shoppers, prebuilt capsule wardrobes, new glasses, a new haircut, new makeup, shopping with their stylish friends, endless closet purges, endless shopping attempts, (and so much more) because these offered a glimmer of hope that something would be able to help. (Because in the same breath culture tells us clothing is frivolous, it demonstrates how vitally important style is.)
Unfortunately these didn’t solve the problem.
How does this sound?
Feeling confident in your personal style looks like:
- Smiling, laughing and glancing in passing reflections
- Relaxed shoulders and springy steps
- Calm and easy clothes choosing
- Popping into a boutique while you run errands, and picking up something new with full confidence
- Buying clothes knowing they align with your values as best as they can in an unhealthy fashion ecosystem
What if you regularly remove things that no longer work in your life. You routinely bring high quality clothes to your local shelter or coat drive or charity shop or consignment store or pass them along to friends and family with love and non-attachment
Your mornings and evenings contain a little pocket of joy as you get dressed and undressed. You have time to focus and connect with yourself without interruption.
You wear high quality scrumptious clothes that look just right, with small personal touches that give you a clear and distinct perfect personal style.
We can get you there by developing your unstressed authentic personal style, and helping you become brave enough to wear it.
What would you do if your whole wardrobe reminded you that you are courageous?
What would your wardrobe look like if you removed all of the guilt and all of the shame? How would you feel about yourself if your clothes stopped telling you “you’re too fat” or “too short” or “not cool enough” – too much and too little all in the same breath?
What if your whole wardrobe reminded you that you are courageous, and you are beautiful, and you are so much more capable than you think you are? When you open your closet doors to the reminder of THAT every morning, what could you accomplish?
Would you laugh more? Smile more? Hug your friends and kid more? Kiss your partner more? Love yourself more? Shine brighter in this world that needs your light?
I don’t know what you’d do differently… but I’ll bet it would be a LOT.
Your unstressed authentic style is…
- How you win the unwinnable fashion rat race
- State who you are without saying a word
- Claim your narrative
- How you find the just right for you clothes and the just right for you outfits
Hi, I’m Holly – virtual personal stylist, coach & consultant – and I can help.
With a background in costume design for theater, I’ve always loved the art of character development and self expression via clothing. And that is how I approach personal style too. While some stylists start with color analysis or body shape, I start with character – who are you? And what are you here to do?
I firmly believe that everyone has a sense of personal style because everyone has a personality. Style is just a way of embodying your self expression through clothing. What most people are missing (especially if you think you have no fashion sense or sense of style) is the tools. Which is where I come in.
There are 3 areas you need to have a handle on to live out your personal style in a way that is unstressed and authentic to you:
- Clearing out your closet and making it a sanctuary to start and finish your day.
- Cohereing your style so you have outfits you can wear and a closet structure that supports you every day of your life.
- Procuring the items you’re missing in your wardrobe.
Your style is just as unique as your dreams – so my process is too. We can mix and match to create your perfect package. Keep going for package options.
Or fill out the intake form (button below) telling me what brought you here today and I’ll be in touch asap so we can find the perfect package for you!
You already have style. Let’s get you the tools you need to express yourself.
Not sure where to start?
Click the button, fill out the intake form, and we’ll come up with the perfect solution for you.
Virtual Styling Options:
There are a couple ways we can work together based on your goals, desires, and time commitment.
Weekly or Fortnightly Style Coaching
Perfect for making meaningful progress week after week. Uplevel your style while integrating it into your lifestyle with weekly or fortnightly coaching.
We will…
- Begin where you are
- Identify where you want to go
- Develop a roadmap to get there
And make progress week by week.
You’ll develop skills like…
- Changing your default clothing choices with intention
- Stepping up your style game and going 5% fancier
- Identifying your style triggers and glimmers
- Developing your eye for clothing that works for your body, your style, and your life
- Reclaiming the space in your closet from clothes that no longer suit you
- Grounding your style in your now
- Respecting your maybe when it comes to your clothes and your style
We’ll meet each week or every other week for an hour via Zoom to develop and implement your style together. 1, 3, or 7 session packages available below for $300, $800, and $1840 respectively.
Longer engagements and payment plans are also available. Want to touch base first? Schedule a call here.
3 Month Style Catalyst
Perfect if your calendar is over committed and you are an independent self starter.
In this three month container most of the work happens while you get dressed each morning. Every day you have the opportunity to experiment with your style and gather data about what works for you and your lifestyle.
We’ll spend one month each focusing on each of the vital components of making your genuine style a reality: clearing out your closet, creating style cohesion, and procuring intentional additions for your closet.
Over these three months, you will…
- Create a container for your style transformation
- Decide what clothes it is time to part ways with
- Gather real time data about your style within the real world context of your lifestyle
- Find the pieces that will make the most immediate impact in your life and style
- Understand how to best express your style now, and grow with it into the future
This is for you if you’re ready to transform your style but your calendar is overcommitted, you work well independently, and want one-to-one customized personalized feedback, advice, and suggestions without the time commitment of weekly calls or a project based package.
I’m here when you need me, and won’t nag when you don’t.
Our time together includes…
- 3 One hour long coaching calls (1 per month)
- A 30 minute wrap up and close out call
- Weekly text or email check ins
- Unlimited text or email support between calls
Join me as we level up your style with this three month style catalyst. $995 paid in full, or 3 monthly payments of $333, choose your payment option below.
Project Based
Perfect if you know what you’re looking for and need help executing. Know you need to clear out your closet? We can do that. Know you need to style what you have and bring cohesion to your closet? We can do that. Know you need to add to your wardrobe? We can do that too. Schedule a call to get started.
If you’re ready to… Clear Your Closet
We do this by…
- creating a container and giving this project the time and focus it requires to do well
- reclaiming yourself and your closet with clear decision making that you can stand behind
- respecting your maybe without deferring to it – not every answer is immediate, but an answer will come
What’s included:
- a thirty minute prep call to make sure you have everything you need
- one day of real-time decision making time together via zoom or a phone call (this is usually around four hours)
- a clear pass along process for the items you choose to get rid of
You’ll come out with:
- your streamlined closet
- a decisive selection of clothes to move on to a new home
- delight in the selection of clothes you’ve decided to keep
- an easy repeatable decision making process (that you have practiced!) to take with you and keep future closet clutter at bay
If you want to… Cohesively Style Your Closet
We do this by…
- determining your realistic and genuine personal closet structure – sometimes it’s a capsule wardrobe, sometimes it’s complete looks, sometimes easy mix and match, sometimes it’s totally custom structure
- develop and style finished looks you can return to again and again, you’ll have looks you can go to and iterate off of for the rest of your life
- expressing yourself through clothing because style is ultimately you expressing your genuine self
What’s included:
- a 75 minute starting call to set up your goals and desires, dig into your style qualities, and determine what types of looks or which closet system will work best for you and your goals
- collaborative iteration via email, text or voice notes while I put together your custom look book using photos and descriptions you’ve sent me, incorporating your feedback and desires every step of the way
- a 50-60 minute wrap up call to wrap up, answer any last questions you might have, and create any next steps
You’ll come out with:
- your personalized book of looks – a look book with outfits from outfits to rely on tips and tricks from me to you
- your coherent wardrobe filled with outfits that look and feel like you so you can show up to your life as your most genuine self every day
- an intentional personalized closet structure to make living your style seamless – when you know everything works together, grab and go outfits are effortless
If it’s time to… Procure Additions to Your Closet
We do this by…
- selecting your style qualities and successes, taking into account your values, your lifestyle, your sensitivities and preferences
- securing your new additions – from sourcing, to sizing, to a tailoring and alterations plan, to laundry and maintenance, to end of life care – securing your new additions goes far past clicking add to cart
- grounding yourself in your now, we’ll purchase for your present and the future you’re creating, you don’t need to be thinner or fitter or younger to have a closet you love
What’s included:
- a kick-off call to set up your hopes, dreams, and specific shopping parameters plus get a sense of your style qualities, favorite stores & designers along with your dream stores & designers
- my virtually pulling clothes for you from your favorite stores and mine – taking into account your style, sizing, fabric or fiber preferences, color palette, sustainability desires, clothing budget, shipping timeline, and other parameters, I’ll send them to you for your comments and input, with the option to hop on a 30 minute call to review things together in real time
- your selections organized into now, soon, and later shopping lists based which pieces will have the highest impact for your wardrobe
You’ll come out with:
- your customized shopping list filled with clothes worth spending money on prioritized into now, soon, and later so we can prioritize your purchases for maximum effect
- reclaiming your shopping power and defining your successful shopping parameters so you can continue building your closet with confidence
- care and maintenance know-how to help you keep your clothes for years to come because there’s no point investing in clothes you’ll ruin in one wash
Projects based work generally take a few weeks (if you’re highly motivated or on a time crunch) to a few months (if you have a longer timeline or a significant project), and begin at $2500.
Payment plans, project phases, custom projects, and continuing support packages also available.
Find out what clients have to say in their own words here.
Common Questions:
• Will I end up with nothing to wear?
No. You already have gems in your closet, we’re just uncovering them. If you’re really worried, check out this post.
• Can you make me look like…?
Sure, I have a degree and background in Costume Design. I can make you look like a version of whoever it is you admire. But what if we turned you into a first rate version of yourself instead? (Get inspired by awesome style? Yes. Turn into a look-alike? No.)
• How much should I expect to spend on new clothes?
If you’re focusing on procuring new additions. I suggest you have a dedicated clothing budget that will cover a handful of items from your favorite store(s) across the next few months. Whether you have that all upfront or you space out your purchases will depend on which approach feels more comfortable to you.
• Should I reach my target weight first?
You deserve to feel beautiful and powerful everyday – regardless of your current weight, regardless of your target weight, and regardless of where you are on your journey. Don’t hold off on wearing clothes that make you feel amazing just to punish yourself. We can also design a plan to alter your clothes when your body changes (alterations aren’t just for wedding dresses).
Find out what clients have to say in their own words here.
Your very next step:
When you know what you want, then your next step is to choose from the above options.
When you’re not sure what the best solution for your situation is, then your very next step is to fill out this intake form. and we’ll find the right solution for you.
Either way I’ll reach out from there and we’ll get started. I can’t wait to work with you.
You’ll expand your sense of what is possible for you and your style and your life, but you will never not feel like yourself.
I don’t push my style or wardrobe or system onto you, or push you to purchase things that don’t work for you. Because what’s the point of your personal style if it just stays in your closet?
My philosophy is that everyone has a sense of style, it’s my job to help you find and express yours. You know your life and your body best. I’ll give you sound guidance based on experience and intuition and hard won wisdom.
And together we’ll get you exactly where you need to be.
I’m really really happy with my “new” wardrobe and what I’ve learned through working with you. It’s made a big difference in my life.
Our work together came at a time I was walking out of a very dark time and into, I hoped, a much brighter time. That brighter time —so wonderfully— arrived, I’m in a fulfilling and happy phase in life.
The clothing you helped me assemble from what I already had in my closet and the new pieces you helped me acquire was an important part for me of walking over the threshold into much better times. I feel confident and good in everything I have in my closet now. And none of what’s there reminds me of the past times of trauma that I came from. Thank you.
I had no idea how much investing in myself in this way, and leaning into my own artistic and creative expression through clothing, as well as purging what no longer was “me”, would impact me positively. It was definitely a part of the energetic clearing that I went through. And your listening ear, systematic approach, creativity, and expertise made that piece of the energetic clearing and transition possible. I’ll always remember having made this investment in myself, and your guidance through the process! Thank you.
– Jess
Find out what other clients have to say in their own words here.
(Have questions? Schedule a call here.)
Let’s do this.
Click the button, fill out the intake form, and we’ll come up with the perfect solution for you.