Who Wears Who a fashion blog to muse on
Welcome to Who Wears Who? a fashion blog of a different sort.
Hey, I’m Holly, and I’m thrilled to meet you.
Curious, kind, hopefully mindful, with a douse of empowerment and a heap of levity.
That’s the aim, and that’s the hope. We’ll see how it goes.
Thank you for being here with me.
|| photo by Madison Neugebauer ||


“The sexiest people are thinkers. Nobody’s interested in somebody who’s just vain with a hole in their head, talking about the latest thing – there is no latest thing. It’s all rubbish.”
– Vivienne Westwood


What is fashion? What is stye? Do clothes speak?
Who made it? Where is it made? How is it made?
Who was it made for? Why was it bought?
Is it too much? How did we get here?
What is too much? What is too little? Who says so?
I started Who Wears Who as a place to ask questions about the clothes we wear.

Questions from the practical (how are clothes made, where are clothes made, who makes our clothes, what does that mean), to the technical (how are clothes made, what are clothes made of, how are the things that clothes are made of made), to the straight up philosophical (what is style, what is fashion, is fashion art, what do we mean when we say “I have nothing to wear”).

Why questions?

Because questions are the first step towards consciousness, and consciousness is the first step towards mindfulness, and mindfulness is the first step towards a wardrobe you feel at home in, and a wardrobe you feel at home in is the first step towards us (together) creating a flourishing and vibrant fashion industry.

As it currently stands the fashion industry as a whole exploits the people who work in it, the environment that produces the fibers to fuel it, and even the people who consume it.

Which ultimately cannot lead to a sustainable fashion industry, let alone a vibrant one. Obsession with continual consumption and short-term gains leads to burn out – people burnout, land burns out, consumers burnout.

As consumers of clothing (which we all are, even if we barely ever go shopping) we are in a unique position.

If we shift the way we relate to our clothing – the pieces we already have in our closet, and also the next piece we buy – we have the ability, to change the conversation and begin to shift the way the fashion industry produces clothing.

And we start with questions (to become conscious, to become mindful, to become a fashion revolution).

But change always begins with a question.

Are you in?